Research on Industrial Clusters Development based on Brand
نویسندگان
چکیده
Obviously, numerous famous brands come from industrial clusters, which become the main motive force to promote regional development. It indicates that the industrial cluster environment can promote brand development. This paper will study industrial clusters from the brand perspective, through reviewing the classification of industrial clusters, put forward the new classification of industrial clusters from brand perspective, then explore brand up-grading mechanism in different types of industrial clusters, and finally put forward the brand upgrading strategies of industrial cluster.
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